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Director, Digital Marketing & Operations

SOPHiA GENETICS

Remote / Boston, MA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Digital Health
  • Post Date: 04/29/2021
  • Website: sophiagenetics.com
  • Company Address: 185 Dartmouth Street, Suite 502, Boston, MA, 02116

About SOPHiA GENETICS

SOPHiA GENETICS combines deep expertise in life sciences and medical disciplines with mathematical capabilities in data computing. Our mission is to bring data analytics solutions to market, to support healthcare professionals by maximizing the power of Data-Driven Medicine. We achieve this mission through the global adoption of SOPHiA AI, which is built using techniques such as statistical inference, pattern recognition and machine learning. This enables SOPHiA to provide equal benefits to all users, unite experts in a gold standard health tech platform, and motivate expert knowledge sharing for a sustainable impact on future patients.

Job Description

We are looking for a qualified Director of Digital Marketing & Operations to take the lead in developing successful, long-term digital marketing strategies for our company. As a Director of Digital Marketing & Operations, you should have in-depth digital marketing and marketing operations experience, as well as a passion for digital technologies.

You will work closely with different teams, including Sales Operations, to ensure consistency through all digital channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence and support commercial funnel operations. Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities

    Build, plan, and implement the company’s overall digital marketing and marketing operations strategy and roadmap
    Organize, train, and lead the digital marketing and operations team and support and guide the deployment and use of all digital channels
    Develop a paid search strategy for the company and oversee tactical implementation of PPC campaigns
    Ensure operational excellence via digital tools across the commercial sales funnel and use voice of customer, Google Analytics, and A/B split-testing in support of conversion rate optimization (CRO)
    Oversee the development of graphical design standards for online visual marketing collateral and ensure operational efficiency and integration of digital asset management tools with other corporate systems
    Guide user experience research and implementation
    Measure ROI and KPIs for all digital channels, present this data in an effective manner, and prepare and manage a digital marketing budget in light of sales performance trends 
    Research competition, investigate benchmarks, and provide suggestions for improvement of all digital tools and channels
    Direct the company’s growing website, including designing and implementing new features and functionality and establishing and guiding the website’s future architecture
    Ensure website performance and availability, and oversee all technical aspects of the CMS
    Direct the engagement with members of the broader Marketing & Communications team to develop landing pages, microsites, and templates
    Support functional excellence in ‘technical’ search engine optimization (SEO) and stay up to date with the latest technology and best practices

Requirements

    6-8 years of experience as a Digital Marketing & Operations Director developing and implementing digital marketing strategies
    In depth knowledge of different digital marketing channels
    Good knowledge and experience with online marketing tools and best practices
    Hands-on experience with SEO, Paid Search, and Google Analytics
    Hands-on experience developing and executing CMS-MAS-CRM integration strategies
    Strong understanding of front-end technologies, including HTML5, CSS3, JavaScript, and jQuery
    Experience with local development environments and managing code through source control (Git, SVN) CICD pipelines (Gitlab, Circle CI, BitBucket etc.) required
    Experience designing and developing responsive design websites
    Comfortable working with debugging tools like Firebug, Chrome inspector, etc.
    Ability to understand CSS changes and their ramifications to ensure consistent style across platforms and browsers
    Ability to convert comprehensive layout and wireframes into working HTML pages
    Knowledge of how to interact with RESTful APIs and formats (JSON, XML)
    Sense of ownership and pride in your performance and its impact on company’s success
    Strong critical thinking and problem-solving skills
    Team player with excellent time-management, interpersonal, and communication skills

Benefits

    A flexible, friendly and international working environment with a collaborative atmosphere
    An exciting company mission that brings together science and technology to directly impact the lives of patients with life threatening illness.
    A fast-growing company with plenty of opportunity for personal growth and development
    A hard technical challenge to solve with exciting modern technology - cloud computing, Big Data, DevOps, machine learning

Location: Boston, MA or Home Based

Start: ASAP (or as agreed)

Contract type: Permanent full-time

Application process

If you think you fit this position, please send a CV and a cover letter. Please note that incomplete applications will not be considered.

After an initial screening process, candidates will be invited for remote interviews. Selected candidates will then be invited for personal interviews.

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