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Strategic Market Insights Director


Remote / Boston, MA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Digital Health
  • Post Date: 04/29/2021
  • Website:
  • Company Address: 185 Dartmouth Street, Suite 502, Boston, MA, 02116


SOPHiA GENETICS combines deep expertise in life sciences and medical disciplines with mathematical capabilities in data computing. Our mission is to bring data analytics solutions to market, to support healthcare professionals by maximizing the power of Data-Driven Medicine. We achieve this mission through the global adoption of SOPHiA AI, which is built using techniques such as statistical inference, pattern recognition and machine learning. This enables SOPHiA to provide equal benefits to all users, unite experts in a gold standard health tech platform, and motivate expert knowledge sharing for a sustainable impact on future patients.

Job Description

The Strategic Market Insights Director has overall responsibility for all aspects of delivering market insights to inform business objectives. As a key support function, you work closely with Product Management and Marketing to inform product strategies that will improve SOPHiA Genetics competitiveness.

Key Responsibilities:

    Responsible for monitoring marketplace for events relevant to SOPHiA Genetics i.e. M&A activities, partnerships, collaborations, new technologies, company reporting (eg. financial, JPM, etc), new regulations, changes to policy or reimbursement, etc
    Timely reporting of key market events and potential implications for SOPHiA in a clear and concise report or presentation
    Responsible for keeping the Product Managers and senior leaders updated on competitor activities through legitimate sources, congresses, etc.
    Conduct deeper analysis and competitive intelligence on key competitors’ strengths and weaknesses, marketing strategies and commercial activities
    Lead competitor workshops to inform product or portfolio strategies
    Maintain regular analytics of marketing/digital marketing campaigns and draw insights to inform future marketing activities, customer targeting and promotional mix/channels ROI
    Directly responsible for developing and executing market research projects in line with product/disease area business objectives. This includes creating briefing documents, soliciting competitive bids and overseeing agencies/consultants through to completion
    Responsible for analysis of market research projects results and presenting meaningful insights in the form of reports or presentations
    Supports marketing planning process by informing situational analysis including market sizing, competitor share and forecasting


    Higher degree in life science or a related discipline
    10+ in diagnostics, biotech, pharma industry, including 5+ years experience in data analytics
    Deep understanding and experience working in the US healthcare market is an advantage
    Fluent in English
    Statistics and data analytical skills
    Ability to work collaboratively as a support function to Product Management and Marketing
    Mastery at summarizing and displaying data to highlight insights
    Expertise in oral and written communication skills
    Extensive experience in both primary and secondary market research
    Extensive experience in both qualitative and quantitative market research
    Strong understanding of healthcare regulations including HIPAA and Sunshine Act
    Ability to design analytical approach to address business questions


    A flexible, friendly and international working environment with a collaborative atmosphere
    An exciting company mission that brings together science and technology to directly impact the lives of patients with life threatening illness.
    A fast-growing company with plenty of opportunity for personal growth and development
    A hard technical challenge to solve with exciting modern technology - cloud computing, Big Data, DevOps, machine learning

Location: HOME OFFICE (Massachusetts and the surrounding states, 2-3h from Boston)

Start: ASAP (or as agreed)

Contract type: permanent full-time

Application process

If you think you fit this position, please send a CV and a cover letter. Please note that incomplete applications will not be considered.

After an initial screening process, candidates will be invited for remote interviews. Selected candidates will then be invited for personal interviews.

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