Director, Content Marketing at DayTwo
San Francisco, CA, US
The Director, Content Marketing will lead content strategy and production for DayTwo’s social media and all media platforms. Promoting health across digital properties and creating new online access points for customers to engage, with the ultimate goal of establishing DayTwo’s product pipeline of microbiome-based diagnostics and therapeutic solutions as the preferred choice in leading healthcare organizations.
 
Your goals are to drive the growth of our user base and increase engagement among existing users. To be successful, you’ll create a clearly defined marketing strategy and manage scalable, performance-driven campaigns to create relevant content that engages, educates and services our digital platform toward a best-in-class. The Director will have a keen sense of what types of messages, stories, conversations, and engagement models makes sense with different audiences, roles, and levels in the healthcare and nutrition vertical.
 

Responsibilities

    • Partner with COO and Director, Business Development to craft integrated marketing plans that increase brand awareness, engagement and conversions to elegantly position DayTwo’s products to target the health and wellness industry
    • Develop, design, implement and maintain comprehensive consumer-focused social media and content marketing strategies that prioritize customer engagement, foster brand loyalty, drive sales, acquire new customers, and retain core users
    • Champion the development of social media and online reputation management standards, policies and rules of engagement or digital channels that also incorporate measurement tools, analytics and reporting methods to gauge success and determine how to refine/define campaign best optimize performance
    • Track key market trends and competitive messages to influence the content creation strategy and create the necessary content to address key trends and competitive positioning with POVs, insights, proactive statements, strategic stories, etc.
    • Develop and manage press releases, media relationships, copywriting, corporate blogging, conference, sales decks and trade show material

What You Bring To The Team

    • 8+ years of marketing experience, including strong strategic planning and content development in the healthcare &/or biology weight/nutrition experience required
    • Bachelor’s degree required in Marketing, Business, Communications, or similar discipline; advanced degree preferred
    • Skill using multiple techniques to advance marketing and business development objectives: client engagement, written communication, thought leadership, website, digital and social media, proposal development, public relations, market research, client relationship management, and measurement and analytics, among others
    • Demonstrated knowledge of resource management, including an expert knowledge of the online media space with regard to healthcare products, unique issues in healthcare marketing, and effective digital solutions and managing a company’s online reputation
    • Excellent knowledge of tools like Google Analytics and web traffic resources with the ability to identify, develop and track key performance indicators (KPIs) to drive informed decision making and refining social media and content strategies
    • Ability to quickly grasp complex concepts and express them clearly; superior written and verbal communications skills
    • Advanced knowledge of digital and traditional marketing, B2C and B2B, communications planning, graphic standards, corporate identity management and internet/mobile publishing
    • Travel may include industry conferences and DayTwo-hosted events
Benefits & Perks
Competitive compensation
Stock Options
Health, dental, and vision
Paid Time Off
Onsite gym
Walkable to BART
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