Director, Content Marketing & Social Media at DayTwo
San Francisco, CA, US
DayTwo is the first company with a clinically-proven treatment to safely and sustainably balance blood sugar, lower A1C, and reduce weight using food as medicine and leveraging the profile of a patient’s gut-microbiome, without the use of medications or surgery. Our innovations in nutritional biochemistry, data science and digital tools combined with our clinical expertise are shifting the diabetes treatment paradigm from management to reversal.
The Director, Content Marketing & Social Media will produce compelling and relevant content that delivers thought leadership, engagement, traffic and leads, driving acquisition and customer retention. 
 
The ideal candidate is a creative marketing professional with a strong writing background, excellent story-telling skills, and relevant experience across the health and wellness industries.
 
To be successful, you’ll create a clearly defined content marketing strategy as well as relevant content, managing scalable, performance-driven campaigns that engage, educate and service our customers throughout their lifecycle.
 
The Director will have a keen sense of what types of messages, stories, conversations, and engagement models makes sense with different audiences, roles, and levels in the healthcare and nutrition verticals. 
 
Your goals are to drive the growth of our user base and increase engagement among prospects and existing users.  You will promote DayTwo’s product pipeline of diagnostic and therapeutic solutions (based on the microbiome) making it the preferred choice among employers, health plans and clinicians.

Responsibilities

    • Develop a content marketing strategy for DayTwo that drives brand awareness, sales enablement, lead generation, customer engagement, sales and customer retention
    • Develop editorial governance so content is consistent with our brand voice, style and tone
    • Collaborate across functions to deliver an effective content marketing strategy and editorial plan/calendar to meet the business objectives at reasonable cost
    • Create, write and produce compelling and relevant content that supports the roll-out of new products and features and drives thought leadership and product understanding through blog posts, press commentary, whitepapers, infographics and social media posts
    • Develop industry and account-specific content to drive account-focused KPIs
    • Lead content creation, review, and publishing of marketing conference / trade show materials, sales / pitch decks, emails, newsletters, product brochures, landing pages, videos, webinars, infographics, blogs
    • Liaise with PR partners to develop press pitches, story themes and byline topics
    • Track key market trends and competitive messages to influence the content creation strategy and create the necessary content to address key trends and competitive positioning with POVs, insights, proactive statements, strategic stories, etc.

What you bring to the table

    • 8+ years of marketing experience, including strong strategic planning and content development in the healthcare &/or biology weight/nutrition experience required
    • Bachelor’s degree required in Marketing, Business, Communications, or similar discipline; advanced degree preferred
    • Skill using multiple techniques to advance marketing and business development objectives: client engagement, written communication, thought leadership, website, digital and social media, proposal development, public relations, market research, client relationship management, and measurement and analytics, among others
    • Demonstrated knowledge of resource management, including an expert knowledge of the online media space with regard to healthcare products, unique issues in healthcare marketing, and effective digital solutions and managing a company’s online reputation
    • Editorial mindset that seeks to understand what audiences consume and how to create it 
    • Excellent knowledge of tools like Marketo and Google Analytics with the ability to identify, develop and track key performance indicators (KPIs) to drive informed decision making and refining social media and content strategies
    • Ability to quickly grasp complex concepts and express them clearly; superior written and verbal communications skills
    • Advanced knowledge of digital and traditional marketing, B2C and B2B, communications planning, graphic standards, corporate identity management and internet/mobile publishing
    • Travel may include industry conferences and DayTwo-hosted events

Benefits & Perks

    • Evidence-based, Science-first, mission-driven culture focusing on improving the lives of people impacted by type 2 and prediabetes
    • Competitive compensation
    • Stock Options
    • Health, dental, and vision
    • Paid Time OffOnsite gym
    • Walkable to BART
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